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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02125_Field_MOTV T8.txt
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1996-04-10
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13 lines
[with television] You are drawn into that tube, as
an inner trip. You’re totally involved. You have no
objectivity, no distance. And it is acoustic. It
resonates. But this is a hidden ground, because
superficially people think they’re looking at a visual
program. And they’re not. They’re not looking at
all—they’re absorbed, involved in a resonating
experience. And it is not objective, it is entirely
subjective.
“Interview with Jerry Brown”, The CoEvolution
Quarterly , Winter 1977-78, quoted in Letters of
Marshall McLuhan , (Toronto, 1987), p. 177.